07

Service 07

Branding & Design

Strategy and insight, turned into work that connects.

Strategy and insight turned into an identity that's instantly recognisable and genuinely felt.

Strategy
First
5
Capabilities
Consistent
Everywhere
All services
07

Why it matters

A brand that means something

Strong brands aren't prettier than the rest, they're clearer.

They know who they're for, what they stand for, and how to show it consistently until it sticks. We dig into your strategy and audience first, then craft the identity, the language, and the assets that make your organisation instantly recognisable and genuinely felt.

Clear
Not just pretty
Consistent
Everywhere
Felt
Not just seen

What's included

Capabilities

Everything this service can do for you, pick the whole package or just the parts you need.

01

Brand strategy & positioning

The foundation, who you're for, what you stand for, and why it matters.

Everything else in branding rests on strategy. Before a single colour is chosen, we define who you serve, what you uniquely stand for, and the position you own in your audience's mind, the work that makes every later decision easy and consistent.

What's includedBrand auditPositioningAudience & personasValue propositionBrand narrativeNaming
02

Logo design & visual identity

A distinctive mark and visual system that's unmistakably yours.

Your identity has to work everywhere, from a phone screen to a banner. We design a distinctive logo and the full visual system around it: colour, type, imagery, and the rules that hold them together, recognisable, flexible, built to last.

What's includedLogo designColour systemTypographyVisual languageIconographyAsset library
03

Brand guidelines & style guides

Clear rules so your brand stays consistent across every team and touchpoint.

A brand only stays strong if everyone applies it the same way. We document comprehensive guidelines, the how-to for your identity and voice, so every team member and supplier produces work that's unmistakably on-brand.

What's includedUsage rulesVisual standardsVoice & toneTemplatesApplication examplesDo's & don'ts
04

Marketing & communication materials

On-brand assets, decks, brochures, social, signage, ready to deploy.

Strategy and identity pay off when they show up in the real world. We design the materials that carry your brand into every interaction, pitch decks, brochures, social templates, signage, all consistent and ready to use.

What's includedPitch decksBrochures & one-pagersSocial templatesSignage & printEmail templatesEditable kits
05

Reports, infographics & visual assets

Complex information made clear and beautiful, in your brand's voice.

Dense information is where most brands give up. We turn reports, data, and processes into clear, beautiful visuals that carry your brand and make complex things easy to grasp, information people can actually absorb.

What's includedReport designInfographicsData visualisationDiagramsPresentation designVisual summaries

Let's scope it

Not sure which parts you need?

Tell us what you're trying to achieve and we'll recommend the right mix, and what it would take to deliver.

By the numbers

A system, not a logo

Strategy, identity, and standards that keep you unmistakable across every touchpoint.

1
Consistent system
Strategy
First
Everywhere
On brand

How we work

From first call to lasting capability

A clear, repeatable path, so you always know where the work is and what comes next.

01

Understand

We learn your mission, audience, and what makes you genuinely different.

02

Define

We set your positioning and the strategic core the brand will express.

03

Design

We craft the identity, system, and assets that bring the strategy to life.

04

Systemise

We hand over guidelines so your brand stays consistent as you grow.

Who it's for

Is this you?

Organisations doing important work that don't yet look or sound like it, launching, rebranding, or finally bringing order to an identity that grew by accident.

Let's begin

Ready to tell your story?

Whether you're a nonprofit expanding your impact or a business growing your market presence, let's build something great together.

hello@digitalstorytellingafrica.com+254 784 666 555Avalon Plaza, Ngong Road · Nairobi